Cannes Thinkfast – Can Creativity and Performance be Best Friends Again?
Our latest ‘Thinkfast’ took place as part of a series of events held at the LBB and Friends Beach at the Plage Croisette in Cannes. Featuring our Chief Strategy Officer, Alastair Duncan along with Splash Chairman Graham Hinton, The Economist’s Chief Marketing Officer, Mark Cripps and Sir John Hegarty of The Garage.
The panel largely agreed that the relationship between creativity and performance comes down to a fine balance between promotion and persuasion. You can’t have one without the other and our obsession with technology confuses marketing, yet we should be masters of technology, not slaves to it. They discussed the fact that we are living in a constantly false world – but by leading the charge and being trusted to tell the truth in an interesting way, brands can become more valuable to their audience – thereby outpacing the competition.
A full report from the event is available via twitter.
Thanks to all our panellists for an extremely interesting debate. Stay tuned for the next ‘Thinkfast on tour’ in the USA later this year!
Thinkfasts are our regular series of discussions on marketing and technology. The report from our London Thinkfast event can be found here.