Influencer contribution from Splash's Alastair Duncan
Ahead of an exciting week at Cannes, Alastair Duncan, Chief Strategy Officer at Splash has written two articles for LBBonline. You can read them in full at the links below:
What Do We Do When We’ve Reached Peak Click-Through?
Alastair argues effectiveness must be built in, not bolted on to advertising production. Read full article
Creativity and Performance – Best Friends or Uneasy Bedfellows?
Alastair argues that the hottest topics at Cannes for creatives and clients may be as divergent as ever. Read full article
Alastair will be speaking at our next Thinkfast event in Cannes! ‘Can Creativity and Performance be Best Friends Again?’ is set for June 19th at the LBB and Friends Beach.
- How do we square the circle for global brands that need more creativity than ever?
- Can complex advertising systems, designed to drive performance sustain a powerful narrative?
- What advice do you have for marketing leaders balancing performance objectives with brand ambition?