Influencer contribution from Splash's Alastair Duncan

Alastair Duncan, Chief Strategy Officer at Splash has written two articles for LBBonline. You can read them in full at the links below: 

 

What Do We Do When We’ve Reached Peak Click-Through?

Alastair argues effectiveness must be built in, not bolted on to advertising production. Read full article

 

Creativity and Performance – Best Friends or Uneasy Bedfellows?

Alastair argues that the hottest topics at Cannes for creatives and clients may be as divergent as ever. Read full article